Oct 7, 2022 • 24M

Podcast • Creating Courses to Cultivate Community

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Episode details

Would you believe me if I told you there were literally THOUSANDS of tactics, activities that you could add to your Marketing ‘daily doing list’?

And…the most overlooked piece of marketing today is creating genuine community with clients/customers?

If you think I’m exaggerating, you don’t know Marketing the way I know Marketing.

I’ve seen the good, the bad and the utterly ridiculous when it comes to overloaded Playbooks that don’t line up with more of a CEOs ultimate Endgame — the Vision or Soul Purpose inside the business (& beyond).

Candidly speaking, courses (online or off) can be a whole rabbit hole all on their own so, in this episode, Samantha King joins me to shine a little light on the role and purpose that courses (or a series of courses) can play inside your overarching Marketing Matrix.


About my Guest: Samantha King!

Samantha King is a former teacher turned online course creator. She likes to say that she is a bit of a unicorn because she has the teaching experience, the sales and marketing experience and the natural strategist skill set to help you actually get you where you want to go without exhausting yourself to get there.

Frustrated with an industry where everyone wants you to pay them to learn how to create the course BUT no one is talking about how to sell the course you make, she brings together course creators with small audiences to sell courses with more leads generated by borrowing other people's audience. 

Samantha thinks in TV and movie lines, GIFs and memes are her love language and graphic t-shirts are her suit of armour.


Connect with Samantha!

Free Coaching through YouTube >> https://www.youtube.com/c/SamanthaKing_SYOC

Explore More >> https://www.sellyouronlinecourse.com/

Find Samantha on your favourite Social Media platforms @heysamanthaking

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